Investors

India needs stronger trust infrastructure for physical products

Rxtrace is building product traceability and anti-counterfeit infrastructure for an India-first market where counterfeit risk, fragmented supply chains, and regulatory pressure are rising together.

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India-First Thesis

Why this market matters now

India is a large product economy, but trust infrastructure for physical goods remains uneven across industries.

Counterfeit, illicit, and untracked goods create direct revenue leakage for brands in pharma, FMCG, food, beverages, cosmetics, healthcare, and consumer products.

Regulatory direction is moving toward stronger labeling, identification, traceability, and auditability in critical sectors.

Rxtrace is building India-first product trust infrastructure with a commercial model designed for recurring revenue and operational expansion.

Regulatory Direction

Standards and traceability are becoming harder to ignore

In Indian pharma exports, barcode-based track-and-trace workflows have already become part of real operational compliance expectations.

GS1 standards are already central in many Indian retail, logistics, healthcare, and export workflows where interoperability matters.

The opportunity is not to claim one universal mandate across all sectors. It is to build software for a market that is clearly moving toward standardized product identification and traceability.

The opportunity is not to overclaim one universal mandate. It is to serve a market where standardized product identity is becoming commercially and operationally essential.

Economic Perspective

Counterfeit and illicit trade are revenue problems

FICCI CASCADE estimated illicit market size across five key Indian industries at Rs 2,60,094 crore for 2019-20.

The same FICCI analysis estimated tax losses of Rs 58,521 crore across those sectors.

The issue is not limited to pharma. It spans packaged foods, personal goods, alcoholic beverages, consumer products, and other trust-sensitive categories.

Illustrative Indian Losses

This is not just a pharma issue

FMCG packaged foods

Rs 1,42,284 crore

FMCG household and personal goods

Rs 55,530 crore

Alcoholic beverages

Rs 23,466 crore

Tobacco

Rs 22,930 crore

Mobile phones

Rs 15,884 crore

The market pain spans food, beverages, household goods, cosmetics, healthcare, and other trust-sensitive categories where authenticity affects both revenue and reputation.

What We Build

Product identity, traceability, and operational trust

Assign secure product identity using GTIN or PIC-based workflows.

Manage packaging hierarchy from unit to box, carton, and pallet.

Support originality verification and operational traceability records.

Monetize through subscriptions, capacity add-ons, and code top-ups.

Competitive Position

Positioned for India-scale adoption with global relevance

Category	Existing Players	What They Do Well	Economic Perspective	Why Rxtrace
Generic QR Platforms	Uniqode, Scanova	Easy QR creation, landing pages, and lightweight campaign workflows.	Low-cost and easy to adopt, but less aligned to recurring operational traceability depth.	Rxtrace is built around product identity, packaging hierarchy, verification, and repeatable operational usage.
Enterprise Traceability and Anti-Counterfeit Platforms	Scantrust and similar enterprise platforms	Strong anti-counterfeit positioning and serious enterprise feature depth.	Higher contract value potential, but often longer sales cycles and heavier rollout requirements.	Rxtrace aims to win with India-first accessibility, simpler adoption, and a cleaner recurring expansion model.
Broad Supply-Chain Traceability Platforms	TrusTrace and broader enterprise systems	Strong visibility across enterprise compliance and supply-chain workflows.	Broad scope creates value, but can also slow adoption and increase implementation complexity.	Rxtrace stays focused on product trust, authenticity, and traceability that brands can operationalize faster.

Cost Structure

What companies pay for today

QR-first platforms generally charge for dynamic code management, scan analytics, landing pages, and campaign tooling.

Enterprise-heavy traceability platforms often deliver deeper capability, but usually through larger contracts, longer sales cycles, and heavier implementation models.

Rxtrace is designed to give companies a clearer commercial path: monthly subscription entry, operational add-ons, and code top-ups as usage expands.

Value Coverage

Where Rxtrace adds more operational value

Companies are not only paying for code generation. They are paying for trust, traceability, verification, and revenue protection.

Low-cost QR tools can be easy to adopt, but they are not naturally optimized for packaging hierarchy, anti-counterfeit workflows, or operational traceability depth.

Rxtrace is positioned to cover a broader set of pain points in one system: product identity, verification, hierarchy, operational history, and recurring growth.

Public Pricing Comparison

Sourced pricing shows where Rxtrace sits in the market

Platform	Public price	What customer is paying for
Rxtrace Starter	INR 4,900 / month	Product traceability operations, packaging hierarchy, verification workflow, recurring expansion model
Rxtrace Growth	INR 12,900 / month	Higher operational capacity with more usage and team support
Rxtrace Scale	INR 29,900 / month	Larger rollout capacity without moving into enterprise-only procurement
Uniqode	From USD 9 / 49 / 99 / 399 per month	Dynamic QR codes, landing pages, scan limits, analytics, QR management
Scanova	From USD 5 / 15 / 50 / 100 per month	Dynamic QR codes, campaign pages, analytics, QR generation
Scantrust Pro	From USD 250 / 650 per month	Secure QR, connected packaging, anti-counterfeit workflows, higher-tier enterprise scope
SAP ATTP / enterprise suites	Custom / contact sales	Serialization repository, reporting, ERP and warehouse integration, enterprise rollout

Public pricing is used where vendors publish it. Enterprise platforms often move key commercial terms into custom quotation and implementation scope.

Commercial Model Comparison

The gap between QR tooling and enterprise-heavy rollout

QR-first tools

Customers mainly pay for code management, landing pages, and scan analytics.

Enterprise traceability suites

Customers often pay through larger contracts, implementation scope, integration effort, and longer sales cycles.

Rxtrace

Customers can start with a monthly subscription, then expand through seats, plants, handsets, and code top-ups as operations grow.

Why Rxtrace

Why we believe this business can win

We are solving a direct commercial problem: revenue leakage and trust erosion from fake or uncontrolled products.

The business model expands naturally through more companies, more plants, more users, and more code usage.

The platform sits between cheap QR tooling and enterprise-heavy traceability suites.

India provides a strong entry market with cross-industry demand and global relevance over time.

Business Model

Recurring, expandable, and operationally aligned

Monthly subscription plans

Capacity expansion for seats, plants, and handsets

Code top-ups tied to operational growth

Custom enterprise deployment for larger accounts

The investment logic

Rxtrace is building a business that can scale by customer count and by operational depth inside each customer. Every successful deployment creates room for more capacity, more usage, and more recurring expansion.

Interested in an India-first product trust infrastructure story?

We are building traceability infrastructure for markets where authenticity, product identity, and trust are becoming economically essential.

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Rxtrace does not make public investment offers on this website. Any investor discussions are private, informational, and subject to applicable law.